The Opportunity: AI-Native Products with Custom GPTs
Large language models like GPTs are changing how we design products, serve customers and automate work.
A Custom GPT is a tailored version of these models that is grounded in your company’s knowledge, workflows and tone of voice. Essentially, it can act as a smart assistant for your users or your team.
At Alphathesis, we help you move from “playing with AI” to shipping AI-powered experiences: guided by your data, connected to your systems and designed with the same care as any other product we build.
Our Custom GPT Services
Discover
Understand your workflows, customers and knowledge sources to identify where a Custom GPT can deliver real leverage, either internally or as part of your product.
Design
Define the GPT’s role, guardrails, personality and information architecture so it feels like a natural extension of your brand.
Connect
Integrate your GPT with live data sources (CRMs, Airtable, internal tools, knowledge bases) to keep answers accurate and up-to-date.
Build & Test
Implement structured prompts, actions, and evaluation loops so your GPT behaves consistently and can be safely rolled out to real users.
Launch & Iterate
Ship, measure and refine by using real conversations to improve responses, expand capabilities and discover new product ideas.
Case Study: Alphathesis Safaris Custom GPT
1. Alphathesis Safaris: From Studio Venture to AI Travel Concierge
Alphathesis Safaris is a studio-born venture that curates thoughtful, bespoke journeys across East Africa. We curate safaris in Kenya and Tanzania, time on the coast, and soft landings in cities like Nairobi. Instead of a traditional brochure site, we’ve treated it as a live sandbox for how modern travel businesses can use product, structured data and AI together.
2. Traditional SEO: “Things to Do in Nairobi”
Traditional SEO gets people to a page. Answer Engine Optimization (AEO) asks a different question: how do we make sure that when someone asks an AI, “Where should I stay in Nairobi?” or “How would you design a 7-day Kenya safari?”, the answer reflects your expertise and data?
3. AEO: From Search Page to Answer Engine
We took the same structured Airtable base that powers theNairobi page on our website and wired it into a Custom GPT: Alphathesis Safaris: East Africa Travel Concierge. The GPT can now pull from a dynamic, curated data source by surfacing accommodations, restaurants and itinerary ideas that are always in sync with what we maintain in Airtable. Instead of a static FAQ, we have a conversational travel concierge grounded in our own recommendations.
The result is an AI layer that respects the work we’ve already put into content, data modeling and curation; all the while giving travelers a faster way to get to a trip that actually feels like them.
